Toothpaste is one of those daily-use products most people never think twice about. You grab whatever's on

sale, squeeze it onto your brush, and move on. ZING Toothpaste is trying to change that — and if you've ever

wished your twice-daily brushing routine felt like something to look forward to rather than a chore, ZING might

be exactly what you need.

Made in Yorkshire, England, ZING has picked up serious attention from dentists, wellness communities, and

anyone who's grown tired of the same clinical-tasting mint paste they've been using since childhood. The

formula is genuinely impressive, and the experience of using it is something else entirely.

What Is ZING Toothpaste?

ZING is a UK-based oral care brand launched with a clear premise: make a toothpaste that's actually good for

your teeth, free from unnecessary chemicals, and — crucially — enjoyable enough to make brushing

something you look forward to. Their tagline, "Toothpaste, but magic," isn't exactly understated. But after

looking at the formulation closely, it's not entirely unearned, either.

The brand operates from London's Covent Garden and manufactures in Yorkshire. Every product is SLS-free,

titanium dioxide-free, cruelty-free, vegan, and comes in fully recyclable packaging. It's currently available

through their own website and select online retailers, primarily serving UK and international customers.

The Ingredients That Set ZING Apart

Where most toothpaste brands compete on flavor or whitening gimmicks, ZING competes on formulation. The

ingredient stack is thoughtfully constructed:

Hydroxyapatite (Micro)

Hydroxyapatite is a naturally occurring mineral that makes up roughly 97% of tooth enamel. ZING uses the

micro form (rather than nano), which remineralizes enamel by filling micro-cracks and surface damage on the

tooth structure. It also reduces sensitivity by sealing exposed dentinal tubules. This is the same mechanism

used in clinical remineralizing treatments.

Fluoride (1450ppm)

This is the concentration recommended by dental authorities for adults and children over 3. ZING includes

standard clinical-level fluoride alongside hydroxyapatite — most brands use one or the other, not both.

Dentists consistently single this out as an unusual and genuinely beneficial combination.

An enzyme derived from papaya, papain breaks down and dissolves organic stains — coffee, tea, red wine —

using enzymatic action rather than abrasion. This means ZING whitens without aggressively scrubbing enamel

away. Low abrasivity is a meaningful differentiator for people who brush frequently.

No SLS, No Titanium Dioxide

Sodium lauryl sulphate (SLS) is the foaming agent found in almost every conventional toothpaste. It's also a

known irritant linked to mouth ulcers and dry mouth in sensitive users. ZING removes it entirely, which is why

the paste doesn't foam the way you're used to — but your mouth feels notably more comfortable as a result.

Titanium dioxide, a common whitener, is also absent.

Products and Pricing

ZING offers a focused range across four flavors:

• Original Mint — the classic, zingy peppermint experience

• Soft Lemon — a lighter, bright citrus option

• Soft Peach — warm, fruity, unusually pleasant for a toothpaste

• Apple & Kiwi — fresh and slightly tart

Each tube is 75ml and priced at $49.00 USD (approximately £12.99 GBP), which places ZING firmly in the

premium tier. A starter pack with multiple tubes is available at a slight discount.

There is also a fluoride-free version of the Original Mint for those who prefer to avoid fluoride entirely.

What Reviewers Actually Say

ZING has built a significant following, with over 12,000 customers in the UK and 4.2–4.9 star ratings

depending on the review platform. On Trustpilot UK, verified buyers consistently praise:

• The flavor variety (especially the non-mint options, which are rare in serious toothpaste)

• Noticeably reduced sensitivity after consistent use

• Genuinely clean teeth without the harsh scrubbed feeling

• Eco-conscious packaging that doesn't feel like a compromise

Dentists who have reviewed ZING independently tend to rate it well on formulation. The dual fluoride +

hydroxyapatite approach is unusual and appears genuinely beneficial for enamel health. Keep in mind that the

enzymatic whitening works progressively rather than overnight — users who give it a full four weeks

consistently report the most dramatic results.

Who Is ZING Best For?

ZING was made for people who believe their oral care routine deserves as much thought as the rest of their

wellness stack. It's a perfect match for:

• People with sensitive teeth or gum irritation from conventional toothpaste who will love what an SLS-free

formula feels like.

• Those who dislike mint — the non-mint flavors are genuinely delicious and rare in performance toothpaste.

• Anyone focused on enamel health and remineralization who wants both fluoride and hydroxyapatite

working together.